Angie Colee | CRO, Marketing Strategist, Chief Fun Officer
Do less marketing, better.
At 7-8 figures in annual revenue, you already know what brings all the customers to the yard.And you've probably heard "what got you here won't get you there."Agreed. BUT...Resist the temptation to abandon everything you've done to this point in favor of building something "next level."Every consultant and their mother will tell you you're missing their Proprietary One Thing That Automagically Fixes All Marketing ProblemsTM.My soapbox is and always will be: you're already doing what works. The next step is doing more of that, not completely changing course.
The Mission
Let's eradicate marketing overwhelm & overspend.
By the time you've hit 7 and 8 figures in annual revenue, any marketer who tells you you're doing things all wrong is full of shit. If you weren't doing a whole hell of a lot of things right, you wouldn't have hit those revenue figures to begin with!The key now is to make sure you're doing more of what works, and ruthlessly cutting out everything that's wasting time and money. My philosophy:Make Money First: find the revenue already sitting in your business before spending a dime on something new.Create White Space: build a marketing system that runs smoothly, so you're not the bottleneck in your own business.
The Approach
Last Things First
Picture your favorite restaurant... the one you crave, make standing dates at, tell friends about?They figured out the back of house stuff long before you ever sat down.They know what their best customers want. They run specials to keep things interesting. They reward loyal customers to keep them coming back.Without all that in place, they're throwing money at bringing in one-and-done diners who will never even leave a Google review.That's what a shocking number of business owners are doing when they pour everything into lead gen. The back of house is a mess, so every new customer costs a fortune to land and vanishes before you see a return on ad spend.
The Results
Cut to the chase, Angie. Let's see some proof.
I'm so glad you asked! Here are a few of my fave collabs:
A high 6-figure coach discovered an untapped high-ticket private program. We created a framework and a simple outreach campaign to help her launch quickly. She filled her program within a matter of weeks, and now has a built-in next level step for her current students.
A 9-figure retail company had no re-engagement emails to recapture the attention of inactive subscribers. We added a few simple emails and made $8.4MM in sales from their existing customer base. Now those emails nowrun automatically every time someone goes inactive.
A 7-figure agency owner had dozens of people ask him how he built his agency. We spotted an opportunity and created an email-only launch (zero slides, webinars, or fancy production) to fill his beta training program, generating $93K in advance revenue… before he’d even finished creating the training.
A 7-figure service business owner had several big annual promotions that ran like clockwork. I came in with some strategic tweaks to each campaign and added $1.88MM in revenue over the course of 12 months. She dubbed this result "The Angie Effect" and I'm keeping that.
An 8-figure fitness brand needed a new product but wasn’t sure which direction to turn. We ran a survey and had their most loyal clients and best buyers reveal an opportunity for an entirely new, high-end product line. The result? One of the biggest new product launches in company history.
Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get these kinds of results. If you're curious what we could do with your business, I recommend booking a chat to discuss your specifics!
New Site, Who Dis?
Why hello there! My name is Angie and I do marketery stuff.
I'm gonna scream this from the mountaintops until I lose my voice:It doesn't have to be complicated to be GOOD.
It's so easy to get caught up in the tactics and fads and strategies and feel like you're falling behind...Or like you don't "deserve" a certain level of success if you haven't "earned" it by working yourself to the point of exhaustion.Look, you don't have to build something that looks like anyone else's version of "success".And you also don't have to reinvent the wheel.Good business comes down to three basic pillars:People
Process
Profit
I help you find and fix whichever one of those is causing challenges. And I do it with an eye on simple, fast, and effective.We got lives to live, people - let's get back to that and get the business running itself.Interested in working together?More about me:
I help creatives become the leaders their business needs to grow and thrive.My unique method combines KISS (Keep It Simple, Silly) with strategy and people skills to help you grow your business with more confidence and less stress... all without becoming a completely different person or losing your edge.Big names, big results:I've consulted with and run creative teams for companies like Jeff Walker’s Product Launch Formula (PLF), MasterClass, Lowe’s, Copy Chief, Orzy Media, and Robert Kiyosaki’s Rich Dad brand (to name a few).I have a hybrid business-creative degree from Carnegie Mellon University, Master of Entertainment Industry management. It means I’ve got specialized expertise in turning creative work and intellectual property into viable businesses. In other words, my superpower is finding hidden opportunities in your people, profits, or processes that can be implemented fast.When I'm not writing or publishing new episodes of Permission to Kick Ass, you’ll find me traveling to as many places as possible.
Enough credentials - here's the REALLY important stuff:
I've lived 3+ years as a digital nomad and LOVE it
I write a humor blog full of ridiculous family stories
I host events, adventures, and retreats for founders
ENTJ
Enneagram 3
4-6 Generator
Gryffindor House
Merida is my Disney princess.
Dolly Parton is my spiritual guide.
In my spare time, I'm a blues and rock singer.
Claim to fame: I once went awkwardly silent when Chris Tucker (of Rush Hour fame) asked me for directions.
Praise from Clients
I suck at bragging. I'll let these fine folks do it for me.
One of the best decisions I made in my organization. I've been working with Angie for years and she's been instrumental in helping me grow and scale my business. We've more than doubled our revenue since she came aboard.She is not only an incredibly strategic thinker who does promotional planning for both me and my clients at Orzy Media, she is an excellent coach who helps students in my programs find quick wins that get big results. You won't find a marketing problem that she can't solve.Angie has been an invaluable partner in helping me launch new products and programs, in managing client relationships, and running my writing team. If you pass up a chance to work with her, you'll regret it.
Chris Orzechowski, Founder of Orzy Media
I often have a lot of ideas and my to-do list is a mile long. I'm juggling priorities to make sure I'm maximising my (somewhat limited) time. It can sometimes lead to paralysis and inaction!Working with Angie helped me actually launch my mastermind, something I have wanted to do for a long long time. She helped me not only craft the offer but get out of my own head when it came to actually launching it.If you have the chance to work with her, take it! Angie's whip smart and a brilliant copywriter. She'll take your ideas and knowledge and turn it into assets you can use straight away. And she's fun to work with too!
Belinda Weaver, Founder of Copywrite Matters
When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results. The growth, recognition, and impact we’ve seen this year are not by accident. They are the direct result of her creativity, drive, and leadership.The Angie Effect looks like campaigns that capture attention and convert. It looks like strategy rooted in insight, executed with precision. It looks like a team that feels inspired, supported, and motivated because of the energy she brings into every project.Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future. Her work has been nothing short of transformative.
Rachel Beider, Founder of PRESS Modern Massage and The Canopy NYC
This is just a sampling of the work I've done. For more results, check out the full Results page.
Where does it hurt most right now?
Pick the scenario that best describes where you're at:
I have a project I NEED to get done ASAP
If you've got something that's been stuck on the to-do list five-ever, then private 1:1 intensives and small group retreats are the place to start. Inside one week we'll:
get clear on what needs to happen first and why
simplify so it's as easy to execute as possible
create a step-by-step plan you can launch right away
Ideal for founders who want to hole up and get deep focus work done.
I know what needs to happen, but I'm the bottleneck
There are ten good ideas sitting in your head or your inbox, and every one of them needs you to move it forward — so none of them move. You don't need another advisor handing you a plan and disappearing. You need someone in it with you for long enough to actually build the thing. Over 90 days we'll:
find the fastest revenue already sitting in your business and go capture it first
build the systems and assets that keep it coming in without you touching every piece
meet weekly to keep momentum high and pick the next move by revenue impact, not vibes
Ideal for founders who are done white-knuckling every initiative and want strategy and execution in the same room.
I need a marketing brain in the room, just not full-time.
The business is big enough that marketing needs real leadership — someone senior steering strategy, planning launches, directing the team, reading the P&L and writing the thing that fills it. But you're not ready to hand a $200k salary to a full-time CMO and hope they're the right fit. You want the senior brain without the headcount. As your fractional CMO I'll:
own the marketing strategy so it's not one more thing living in your head
direct your team (or help you build one) so the work gets done without you in every detail
keep revenue the priority — every initiative earns its place or it goes
Ideal for founders who need marketing led like it matters, without committing to a full-time exec.
Intensives get sh*t done
This is for founders who need to decide what’s next... without overthinking or overengineering it.Strategy Intensives and Retreats are short, focused engagements designed to help you:determine which parts of your marketing actually matter right nowunderstand why effort and return are out of syncdecide what can be safely stopped or deprioritizedThis is intentionally structured to eliminate as many ideas and initiatives as possible, not introduce more options.It’s decision work.You leave with clear priorities, explicit tradeoffs, and a direction your team can act on without dragging you back into the weeds.Starts at $3,500
Marketing Strategy
his is for businesses that have made the hard calls and need help holding the line.Quarterly Consulting is for founders who already know where they’re going, but want support:stress-testing decisions as they’re executedadjusting when data and assumptions don't matchkeeping marketing focused instead of spiraling out of control with costs and shiny new ideasWe work in 90-day cycles.
I stay close enough to guide decisions, without becoming the person who runs your marketing for you.This is ideal if you want momentum without the overhead or dependency of a full-time CMO.Starts at $9,000/quarter
Payment plans available
Fractional CMO
This is for 7–8 figure companies that want marketing leadership, not just advice.As a Fractional CMO, I work inside your business to:set marketing directionguide and develop your teammake and own strategic callsensure execution aligns with prioritiesThis is a deeper, ongoing partnership.I’m here to make sure the right work gets done, by the right people, in the right order.This option is intentionally limited and application-based.Engagements are limited and scoped individually.
Most Fractional CMO partnerships fall into the mid-five to low-six figures annually.
Want to come to one of my events (or even just hang out)?
Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.
I put some of my best stories and advice into my first book.
Now available: a kickass guidebook for anyone who’s ever wanted to build or grow a creative business, from expert copywriter and designated ranter-host of the Permission to Kick Ass podcast, Angie Colee.
“I’m a creative person. I don’t have a head for business…”“I want to be a full-time creator, but there’s no money in it…”“Building a business is too complicated, I’ll just stick with a side hustle…”If you’ve ever found yourself thinking any of the above, Permission to Kick Ass is for you.Angie invites you to set the idea of a “normal” business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live.You’ll learn how to:
Create a plan you can be proud of
Get cash coming in quickly
Rally your support troops
Set boundaries like a boss
Steel yourself on the down days
And much more
Pick up your copy of Permission to Kick Ass today and you could be in business next week!
Here's what readers are saying
I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was ‘just me.’
Cindy Childress, Ph.D. The Expert's Ghostwriter®
I loved Angie's rawness. There's so much validation in the mistakes and challenges that we've all faced, without any of the judgment... then she drops actionable and simple ways to avoid the pitfalls. Angie made a business book / autobiography that has more meaning than most non-fiction authors could ever hope to pull off.
Justin Blackman, Brand Voice Expert
I had to force myself to put the book down at night. It's SO GOOD. So many success books come from folks who chose (or always wanted) to build their garage side hustle into a multi-million dollar corporation. For anyone hesitant to step out because they think that's what their goals HAVE to be, Angie shows them they can stay small without having to play small.
Kristen Stelzer, Founder of Weirdly Wired Women™
Comprehensive, empowering, and—dare I say—fun to read. This is a no-nonsense, zero fluff zone. A very welcome change from some of the self help books that don’t seem to have strong opinions or truly actionable advice. A must-have for copywriters & other creatives with a dream!
Brittany Herzberg, SEO Copywriter & Founder of Copy by B. ®
I like to talk to people about lots of things.
Here's a small sampling of podcasts, guest spots, and articles I've done through the years.
Podcasts
Virtual Events
Writings
Book
Say Hi
Drop your details below and let’s make some magic happen! I’ll get back to you within a few business days.Leave me a message after the beep.
BEEEEEEEEEEPPPPP.
Join the dark side
And by that, I mean sign up for emails. You know you want to.
By submitting your email address above, you'll be added to my list to get announcements, special offers, mY FavE HaCKs, ridiculous travel stories, and more.
I don't sell info. I don't spam. I just like writing, and maybe you'll like things I write too.
Welcome to the fun side of business and marketing.
Your welcome email is on the way... please make sure to add me to your safe senders list so you don't miss out on the good stuff!